Around 70 students from various degree programmes at HdM spent a whole semester working on a campaign inspired by one of the most influential books of the 20th century: 1984 by George Orwell. The project was supervised by Prof. Dr. Dipl.-Ing. Volker Jansen, Dean of the Print Media Technologies programme. Experienced photographer Wolf-Peter Steinheißer supported the production of the photos and project video, and design and layout expert XY provided the student team with advice on all related matters.
The project aims to translate the central, timeless themes of 1984 into today’s media landscape, presenting them to different audiences in creative and engaging ways. By doing this, the project shows that this classic work is still relevant in the digital age and encourages critical public discussion.
In this stage, the individual fully trusts the system that shapes their reality and experiences, a seemingly orderly and comforting world where control appears as convenience.
Subtle inconsistencies create the first sense of unease as the individual realizes the system knows more than it should, leading to an emerging uncertainty about what is real.
Growing contradictions in the world around them distort their sense of reality, leaving the individual increasingly disoriented.
The collapse of the reality forces the individual to confront the extent of manipulation, resulting in emotional overwhelm and the loss of any sense of control.
Exhausted and resigned, the individual gives in to the constructed reality and accepts the system's power as an unavoidable and permanent presence.
The website team created the project’s digital home. Their task was to design and develop a platform that not only presented the work clearly but also conveyed the atmosphere and themes of 1984. They developed this website using WordPress, shaping both the visual layout and the technical implementation. A strong focus was placed on interactivity and user experience. In addition, they worked on sound design elements to make the website more immersive and support its overall mood.
Sarah Eldem, Victor Torkornoo, Sude Uslu, Emily Seemann, Tuna Candir, Florin Braun
Description
The creative concept behind the campaign
Conception
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Production
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Completion
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The Social Media team created and managed all digital content for the project. They developed a concept for Instagram and TikTok to bring the shifting realities of nineteeneightyfour into modern platforms. On Instagram, they created content that explored the five stages of the story, as well as the concepts associated with each stage, and presented perspectives from both Winston and the system. On TikTok, they shared behind-the-scenes clips that offer insights into different production tasks. Through these two channels, they aimed to demonstrate how controlled narratives shape the audience perception.
Carina Mayer, Jennifer Sellmann, Fabienne Zeller, Konstantin Holonko, Lia Fuzum, Maike Brey, Mila Kuchen, Nila Javanshad
The website team created the project’s digital home. Their task was to design and develop a platform that not only presented the work clearly but also conveyed the atmosphere and themes of 1984. They developed this website using WordPress, shaping both the visual layout and the technical implementation. A strong focus was placed on interactivity and user experience. In addition, they worked on sound design elements to make the website more immersive and support its overall mood.
Sarah Eldem, Victor Torkornoo, Sude Uslu, Emily Seemann, Tuna Candir, Florin Braun
The Print and Packaging Group brought the campaign’s visual identity into the physical world. Its role was to translate digital concepts into high quality books that felt refined, consistent and meaningful. The group oversaw the full technical execution of all print products, from setup and specifications to finishes, prepress preparation, color accuracy and final print quality. Every stage of the process was guided by precision and craftsmanship so the book reflected the tone, texture and depth of the original creative version.
Malik Rehman, Jannik Schmitt, Merve Karadeniz, Emre Mert Celik, Sezar Yen Torun, Tarik Karadan, Laura Löschner, Lilly Weickert, Julia Starnecker, Levin Fuss, Krunal Dhaduk, Raoul Sukosd, Reza Kianiboroujeni, Mandy Tran, Mehdi Kenan Aklamis, Cemil-Yasar Nemez
The film group was responsible for translating the project’s cinematic vision into a compelling visual experience. They developed the film’s overarching concept to complement the experience of reading the book, adding an extra dimension to the storytelling through motion. This included writing the script, planning every aspect of the production and organising essential elements such as actors, locations, equipment and camera setup. They oversaw the entire shoot, ensuring a smooth execution on set. They then handled the editing and post-production process. Ultimately, they ensured that the final film expanded the project’s narrative and creative intention seamlessly.
Djey Mendonca, Dominik Türk, Mateo Pejic, Kira Feddersen, Emre Celik, Kristaps Duselis, Aleksander Sprouse-Mickevicius, Stan Van de Wouwer, Moritz Mötzung, Lia Fuzum, Dorka Harsányi, Vincent Frank
The shooting team was responsible for bringing the project’s visual concept to life. This included preparing the entire shoot, casting the models, developing the motifs and defining the overall look. They also organised everything required on set, such as wardrobe, props, styling, hair and make-up. They worked closely with the other project groups to act as the link between concept, talent and production. Ultimately, they ensured that the final photos matched the project’s creative vision.
Jasmin Hirth, Raissa Suyam, Katrin Kromm, Ermira Memishi, Lova Wallin, Mandy Tran, Sandra Alkner, Liane Beck, Helena Hagen, Annalena Temp, Giulia Koch, Kathleen Frank, Cemil Yasar Nemez, Mehdi Kenan Akkamis
The layout team was responsible for translating the project’s visual and conceptual ideas into a clear and cohesive magazine design. They defined the format and appearance of the magazine as a whole, developed layout and cover concepts, and organised the written and visual content to create a unified aesthetic. Acting as a link between the creative teams and the printing group, the layout team ensured that the design matched the artistic direction and could be reliably produced. Throughout the process, they refined the magazine’s structure and flow, preparing it for final production.
Franziska Dosch, Lukas Molitor, Jessica Pohl, Batist Toch, Lena Hertenberger, Peerapat Tanatan, Tosca Halbherr
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